We first had this idea during the 2008 Zimbabwe presidential election. Our client loved it but we decided not to run it. By 2012 the only thing that had changed was the price of the Zim Dollar. The elections were still full of acusations of corruption and changed ballots. So we grew some balls and ran this little tactical press ad that shows the power of a Master Lock.

This was the first ad I shot myself, looking back I should have gotten a pro to do it. The cheeky little ad still picked up my first Eagles award, so it holds a special place in my heart.