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The tailgate hasn't changed in 100 years... until now. The launch campaign was the biggest in GMC history. These were the TVC spots
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PEOPLE WHO LIKED THIS:
THE GMC ANTHEM COMMERCIAL FOR THE 2019 GMC SIERRA RECEIVED THE HIGHEST NUMBER OF VIEWER IMPRESSIONS AMONG ALL AUTOMOTIVE ADS ON U.S. NATIONAL BROADCAST AND CABLE TELEVISION IN THE FIRST QUARTER OF 2019.
THE AD RANKED AT THE TOP OF THE ATTENTION INDEX WITH 110, WHICH MEANS A VIEWER IS LEAST LIKELY TO CHANGE THE CHANNEL, FAST FORWARD, PULL UP THE TV GUIDE OR TURN OFF THE TV.
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THE JAW DROP AD WAS BEST RESEARCHED AD IN GENRAL MOTORS HISTORY
THEY LOVED IT SO MUCH SO THAT WE DID THE FOLLOW UP A YEAR LATER
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