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We wanted to bring OMO's "Dirt is Good" strategy to life in a way that helped kids 
get off their screens and reconnect with nature.
So we created a book that could only be read with dirt.
PEOPLE WHO LIKED THIS:
CANNES
LOERIES
AD OF THE MONTH
CONTAGIOUS’ MOST CONTAGIOUS 2018
CONTAGIOUS CAMPAIGN OF THE WEEK & EDITOR’S PICK
ADWEEK FEATURE
BESTADS PICK OF THE WEEK
CREATIVITY ONLINE EDITOR’S PICK
PEOPLE WHO WORKED ON THIS:
CHIEF CREATIVE OFFICER: PETE CASE
EXECUTIVE CREATIVE DIRECTOR: TSELISO RANGAKA, DEDE LAURENTINO 
ASSOCIATE EXECUTIVE CREATIVE DIRECTOR: NICHOLAS WITTENBERG
CREATIVE DIRECTOR: MIKE MARTIN
CREATIVE DIRECTOR / COPYWRITER: ALEX GOLDBERG
ASSOCIATE CREATIVE DIRECTOR / ART DIRECTOR: RIAAN VAN WYK
DESIGNER / SENIOR ART DIRECTOR: KAREN VERMEULEN
JUNIOR ART DIRECTOR: MALIYA MUHANDE
CLIENT SERVICE: YUSUF KHALIL, KIRSTEN GERBER, GEMMA THOMPSON
PROJECT MANAGER: JEN SEARLE, JULIE BROWN, CACIA DU PLESSIS
AGENCY PRODUCER: KATLEGO MAHLATSI
STRATEGY: CLAIRE BRAYSHAY, TLALI T. TAOANA
PRODUCTION COMPANY: THE INSTITUTE
DIRECTOR: DUVAN DURAND
PRODUCER: HENNIE VAN HALEN
ILLUSTRATOR: KARABO POPPY
PR: LAMEEZ MOHD
SOUND & AUDIO: SONAR (CHRIS QUERIDO)
PRINTING: COLOURTONE ARIES
THE STORY
SOME PICS
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