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PEOPLE WHO LIKED THIS:
AD OF THE MONTH
LÜRZERS ARCHIVE
PEOPLE WHO WORKED ON THIS:
Justin Gomes - CD
Andrew Whitehouse - CD
Simon Lotze - Writer
Pete Pohosky - Director
Once again Rediscover Dairy placed their trust in the agency and decided to be brave, with this pretty bizzar campaign. Pete Pohosky added the voice over style (we initially just had sub-titles). It's strange the campaign never picked up any significant metal. Maybe it was the massive overclaim or maybe it was just ahead of its time, either way it was loved in Japan (maybe that's why).
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