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Spearheaded by the Anova Health Institute, and funded by the Elton John AIDS Foundation, the WeTheBrave.co.za campaign is the first large scale campaign ever in South Africa to specifically address gay men and other men who have sex with men.
FILM
KISS
THIS WAS THE FIRST AD IN SOUTH AFRICA TO SHOW A SAME SEX COUPLE KISS, NEEDLESS TO SAY THIS CAUSED QUITE A STIR WITH THE HOMOPHOBES.
THE BRAVE FLOAT - ACTIVATION
RADIO
THRUSTMASTER 3000
ANGRY DRAGON
GUY AND GIRL
STILETTOS
PRESS
HIV
PORTI_POSTECONDOM
CONDOM AND LUBE
TESTED
CLINIC
ARVS
PEOPLE WHO LIKED THIS:
AD OF THE MONTH
SIR ELTON JOHN
HUFFINGTON POST
PEOPLE WHO WORKED ON THIS:
Justin Gomes - CD
Michael Lees-Rolfe - CD
Alex Goldberg - Writer
Duvan Durant - Director
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