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It's a sad reality but in South Africa people who drive under the influence of alcohol are more afraid than going to prison than killing other road users, their passengers or even themselves. This is because the South African prison system is notorious for rape.

The phrase "Papa wag vir jou" is translated as "Daddy's waiting for you".

The phrase has been adopted into of everyday culture in South Africa as a warning.

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PEOPLE WHO WORKED ON THIS:
Justin Gomes - CD
Andrew Whitehouse - CD
Mimi Cooper - Writer
Simon Lotze - Writer
Gavin Williams - Digital
Michael Lees-Rolfe - Digital
Robin Goode - Director
Sacha Waldman - Photographer
Katherine Tripp - Agency Producer
Kaylin Mendes - Client Service
 
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