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"Understand the idea before you sign it off"
An installation designed to warn Whisky Live attendees to get home safely after the nights revelry. We got permisssion for the Cape Times to use their masterhead and Whisky Live signed of the design, without really getting the idea. On the day she clicked, and went into a flat spin. There were tears, there were lawyers and there was our client service heroes hanging on the installation while it was being torn down. It was too late - we had already made the case study.
PEOPLE WHO WORKED ON THIS:
Justin Gomes - CD
Andrew Whitehouse - CD
Simon Lotze - Writer
PEOPLE WHO LIKED THIS:
Loeries - Bronze
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