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When it comes to property, there is one residence that occupies every newspaper, press site, twitter feed, Facebook status and conversation around South Africa – Nkandla (The Presidential Estate).
 
To show that Private Property has everything from a 1-Bed apartment to a lavish compound with corner shop and ‘fire pool’, we launched a nationwide billboard campaign that took the controversial estate and combined it with Private Property’s search-filter tool.
 
Brand awareness and site traffic increased as the press and public immediately took notice. The Nkandla billboard became part of social commentary, appearing in several news articles and social media platforms around the country.
PEOPLE WHO WORKED ON THIS:
Justin Gomes - CD
Alex Goldberg - Writer
 
PEOPLE WHO LIKED THIS:
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