Superbalist.com is an online retailer that curates the very best in fashion, tech and décor. They wanted to raise brand awareness, and drive new consumers to their site over the festive period. A time for giving…and receiving ugly gifts.

We needed to break the cycle, and maybe all the rules about online user engagement. Okay so it turns out not many people have the balls to smash that shitty lamp aunty Beryl gave them, but the campaign message still spread and got higher than expected reach, being picked up by even the traditional press. We also got to blow up a whole bunch of ugly crap.